9 May 2008

today i had an... exceedingly interesting day.
first we had a dialogue session with robin yee about the future of our IBPs.

there's this plan to merge all IBPs into 1 giant conglomerate.
(DANGER WORD SENSOR ALERTED)
so we'd all be sharing a huge open plan office and equipment.
also, each IBPs will be focusing on their specialisation, with other stuff left to a dedicated team.
so aside from the IBPs there'll be a team of advertising specialists and designers, for example.

so robin yee held a dialogue session for our feelings on it, pros and cons and stuff.

first off, the idea's been floating around forever.
its already set in stone.
why bother telling us?
we dont have a choice anyway.
yes, it'll only affect the next batch and after, but we still dont want our efforts go down the drain.

anyway, robin yee didnt understand a single point i made.
i rightly pointed out that working in such a manner would affect the purity of our creative process.
for example, i dont think many people would fully understand the creative direction behind production of an album.
that is, unless they follow closely each stage of the process itself.
in which case would render the conglomerate redundant, since thats WHAT WE ALREADY DO.

i pointed out, "what if we, FOR EXAMPLE, produce an album in the style of a certain genre of music. say, hip hop. if the advertising team does not sit in on our creative process and fully participate in it, they wont fully understand the stylistic ideals behind it to properly promote it in an appropriate manner.

and you know what's the most irritating part?
shyanne.
big part, if you get me.

first of all, the general creative direction of an IBP and its associated publicity materials (Website for instance) should not (and will not) change DRASTICALLY between years.
we cant have a dark gothic theme 1 day and the next (when the next batch rolls in)
be all sunshine and pink sparkly rainbows.
well shyanne thinks that it can be done.

second, we dont want this conglomerate because it'd ruin the branding effort we've put in so far.
its easy for her to dismiss that as an important point, because NOBODY HAS HEARD OF MEDUSA.
medusa has no brand awareness whatsoever.
up till today even the principal (and most people there actually)
didnt even know what medusa does.

well even though the label's brand isnt exactly very strong, we still have a brand identity UNLIKE MEDUSA.
the label actually has an identity.
we actually do work.

yes, though it seems that we dont do work.
we work on a project basis.
most times we are free.
thats when i play bass in my office and play diablo.
but other times we have projects to do.
so we do them.

so FUCK OFF, SHYANNE.
impertinence.
you obviously have managed to learn less than me from advertising.
(which is incredible, seeing that i failed.)
fucking learn the concept of CREATIVE CONTROL AND BRAND IDENTITY, you FAT CUNT!

dystopia- Kreator.

All hail dystopia
Your parasite messiah never comes
All hail dystopia
God has died when war drags ever on

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